Ekowisata Versus Wisata Ekonomis Pantai Natsepa Ambon

Abstract

The increasing use of the ecotourism label for nature-based destinations has created conceptual ambiguity, as many destinations prioritize economic benefits without fully implementing the principles of sustainable tourism. This study examines whether the management of Natsepa Beach in Central Maluku Regency, Indonesia, reflects the characteristics of ecotourism or is more appropriately classified as economic tourism. A qualitative case study approach was employed through field observations, semi-structured interviews with 20 informants representing government officials, destination managers, local vendors, and visitors, complemented by document analysis. Data were analyzed using the interactive model of Miles and Huberman with source and method triangulation. The findings indicate that although Natsepa Beach possesses significant natural and cultural tourism potential and provides economic benefits for local communities, its management has not adequately implemented environmental conservation, visitor carrying capacity, environmental education, or collaborative governance. Consequently, the destination is more appropriately classified as economic tourism rather than true ecotourism. This study contributes to ecotourism theory by emphasizing that the classification of nature-based tourism destinations should be determined by the implementation of sustainable governance principles rather than natural attractions alone. The findings provide practical insights for developing more sustainable coastal tourism management.