Aims & Scopes

Aims:
The Journal of Business Management Innovation is a peer-reviewed, open-access journal dedicated to advancing the theoretical and practical understanding of innovation in business management. Our primary aim is to serve as a pivotal platform for academics, researchers, practitioners, and policymakers to disseminate cutting-edge research and insights that address contemporary challenges and opportunities in the dynamic global business landscape.

We encourage submissions that explore novel ideas, transformative strategies, and empirical studies that push the boundaries of traditional management practices. The journal is committed to publishing high-quality, original research that contributes significantly to the body of knowledge and has meaningful implications for the future of business.

Scope:
The journal covers a broad spectrum of topics related to innovation across all functional areas of business and management. We welcome submissions that employ diverse methodologies, including quantitative, qualitative, and mixed-methods approaches.

Key areas of interest include, but are not limited to:

  • Strategic Innovation & Business Model Transformation: Disruptive innovation, blue ocean strategy, digital transformation, sustainable business models, and strategic agility.

  • Marketing & Customer Experience Innovation: Digital marketing, consumer behavior analytics, branding in the digital age, service innovation, and customer relationship management (CRM) technologies.

  • Organizational Behavior & Human Resource Innovation: Leadership in the innovation era, change management, talent management, employee engagement, workplace diversity, and the future of work.

  • Operations, Supply Chain & Technology Management: Lean and agile operations, smart supply chains, circular economy, project management innovation, and the application of AI, IoT, and big data in business processes.

  • Entrepreneurship & SME Innovation: Startup ecosystems, entrepreneurial finance, corporate entrepreneurship (intrapreneurship), innovation in small and medium-sized enterprises (SMEs), and social entrepreneurship.

  • Financial Technology (FinTech) & Innovative Finance: Blockchain, crowdfunding, digital payments, peer-to-peer lending, and innovations in financial services and risk management.

  • Sustainability & Green Business Innovation: Corporate social responsibility (CSR), green marketing, sustainable supply chain management, and business strategies for achieving the Sustainable Development Goals (SDGs).