Aims & Scopes

Journal Profile
Aims & Scope
Jurnal Inovasi Manajemen Bisnis (JIMB)

Jurnal Inovasi Manajemen Bisnis (JIMB) is a peer-reviewed and open-access journal dedicated to advancing theoretical and practical knowledge in business management, innovation, entrepreneurship, marketing, finance, human resources, operations, technology, and sustainable business development.

Business
Contemporary business research
 Management
Management theory and practice
 Innovation
Innovative strategies and models
 Sustainability
Sustainable business development

A. AIMS

The primary aim of Jurnal Inovasi Manajemen Bisnis (JIMB) is to serve as an academic platform for academics, researchers, practitioners, entrepreneurs, business professionals, and policymakers to disseminate high-quality research addressing contemporary challenges and opportunities in the dynamic business environment.

The journal encourages scholarly contributions that develop new ideas, innovative management approaches, transformative business strategies, and empirical evidence capable of extending theoretical understanding and improving business and management practice.

Our Academic Purpose

JIMB seeks to contribute significantly to the advancement of business and management scholarship by publishing original, methodologically sound, relevant, and impactful research with meaningful theoretical and practical implications.

B. SCOPE

The journal covers a broad spectrum of research related to innovation across the functional areas of business and management. JIMB welcomes conceptual and empirical studies employing quantitative, qualitative, and mixed-methods approaches. The scope includes, but is not limited to, the following areas.

01

Strategic Innovation & Business Model Transformation

Disruptive innovation, blue ocean strategy, digital transformation, sustainable business models, strategic agility, competitive strategy, and business model innovation.
02

Marketing & Customer Experience Innovation

Digital marketing, consumer behavior analytics, contemporary branding, service innovation, customer experience management, customer relationship management (CRM), social media marketing, and marketing technology.
03

Organizational Behavior & Human Resource Innovation

Leadership in the innovation era, organizational behavior, change management, talent management, employee engagement, workplace diversity, organizational culture, human capital, and the future of work.
04

Operations, Supply Chain & Technology Management

Lean and agile operations, smart supply chains, circular economy, logistics management, project management innovation, business process innovation, and applications of artificial intelligence, Internet of Things, and big data in business.
05

Entrepreneurship & SME Innovation

Startup ecosystems, entrepreneurial finance, corporate entrepreneurship, intrapreneurship, innovation in small and medium-sized enterprises (SMEs), family business, business incubation, and social entrepreneurship.
06

Financial Technology (FinTech) & Innovative Finance

Financial technology, blockchain, crowdfunding, digital payments, peer-to-peer lending, digital banking, financial innovation, investment management, and innovation in financial services and risk management.
07

Sustainability & Green Business Innovation

Corporate social responsibility (CSR), green marketing, sustainable supply chain management, environmental management, circular business models, ESG-related business practices, and business strategies supporting the Sustainable Development Goals (SDGs).

C. METHODOLOGICAL APPROACHES

Quantitative

Statistical, econometric, experimental, survey, and other quantitative approaches.

 Qualitative

Case studies, interviews, observations, content analysis, and other qualitative approaches.

 Mixed Methods

Integrated quantitative and qualitative research designs.

D. WE PARTICULARLY WELCOME

  • Original empirical research addressing contemporary business and management challenges;
  • Studies introducing innovative management concepts, strategies, or business models;
  • Interdisciplinary research connecting business management with technology, economics, sustainability, or social sciences;
  • Comparative studies involving organizations, industries, regions, or countries;
  • Research with strong theoretical and practical implications for managers, entrepreneurs, and policymakers;
  • Studies examining digital transformation and emerging technologies in business;
  • Research concerning SMEs, entrepreneurship, local business development, and sustainable business practices.
Editorial Focus

Business • Management • Innovation

JIMB prioritizes manuscripts that demonstrate clear research problems, methodological rigor, scholarly originality, and meaningful contributions to business and management knowledge. Research should provide relevant insights for the development of contemporary organizations, businesses, entrepreneurs, and management practices.

Jurnal Inovasi Manajemen Bisnis
Business • Management • Innovation

Published by STIA Trinitas Ambon